Customers are frequently inundated with news about recalls in various industries, including automobiles, children’s toys, and food. Similarly, the dietary supplement sector is also prone to these issues. For instance, earlier this year, a company had to recall its organic capsules because they were contaminated with gluten. Additionally, there was a recall of gummy vitamins due to metallic particles from the manufacturing process.
Frequent recalls can be overwhelming for companies looking to introduce new supplements to the market. A single recall can severely damage a company’s reputation. However, you can safeguard your brand by ensuring your contract manufacturer follows industry best practices and procedures.
Bringing a Product to the Market
Launching a new supplement involves more than just manufacturing; it requires a comprehensive approach to quality control, starting from the selection of ingredients.
When an ingredient becomes popular, the market often sees an influx of low-quality or counterfeit substitutes. These might seem like a good deal but often lack quality or authenticity. To avoid this, rigorous scientific methods should be employed in the ingredient selection and evaluation process.
For a supplement manufacturer or marketer, it’s crucial to source ingredients from reliable suppliers. This is just the beginning. It’s important for manufacturers to thoroughly review all documentation and perform extensive analytical tests on ingredients to confirm their authenticity, strength, and purity. This ensures that the ingredients and the final product are free from any harmful adulterants, contaminants, or undisclosed allergens.
Adhering to Regulations
Preventing recalls also involves ensuring products meet all regulatory compliance standards. When launching nutritional supplements, it’s essential that manufacturers are knowledgeable about both domestic and international regulations. They should provide necessary documentation to ensure that products comply with the regulations of their target markets, including complete product specifications, nutritional information, certificates of free sale, and regulatory statements.
Accurate Labeling of Supplements
Incorrect labeling is another issue for supplement companies. The product label, which is the first thing a consumer sees, must be accurate and honest.
Experienced contract manufacturers will verify the accuracy of labels and ensure compliance with regulatory standards. It’s important to ensure that labels are precise from the beginning to avoid future regulatory or legal issues. A reliable contract manufacturer will also help clients use only the most recent approved label versions and properly dispose of outdated ones, as per regulated guidelines.
Safeguarding Your Brand and Reputation
From the conceptualization to the formulation and labeling of a product, the primary focus for a supplement marketer should be protecting its brand and reputation. All necessary measures should be taken to prevent mistakes that could lead to lawsuits or retailer issues. Partnering with a contract manufacturer who prioritizes regulatory compliance and proper labeling is crucial. This partnership is invaluable for the peace of mind it provides when introducing a new product to the market.
Vitalforce Labs excels in private labeling, specializing in a wide array of products such as capsules, powders, liquids, softgels, and bars. Our dedication to excellence and commitment to quality are at the core of everything we do, ensuring that each product aligns with the highest standards. With a focus on innovation and tailored customer service, Vitalforce Labs is committed to bringing your product ideas to life. We make it happen!
For any inquiries or to start your project with us, feel free to contact us at info@vitalforcelabs.com
